After you’ve successfully started an online store with Shopify and the next level you need to drive some traffic to it and win some sales. But you’re hard to figuring out how exactly to promote your online store. Whether it’s due to a lack of time, or you simply don’t know how to continue with your marketing strategy – the truth is, you’re feeling a bit stuck.
With the power of affiliate marketing you can expand the reach of your business and as well as start relationships with marketers around the world. In this article we can look at how to get started with an affiliate program for your Shopify store.
What is Affiliate Marketing and Why is it Important?
Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. This commission varies from $1 to $10000, depending on what product you are promoting.
A marketer signs up to your affiliate program, sends visitors to your store, and any sales that you get as a result of their promotion earns the marketer a reward.
Is Affiliate Marketing Right for Your Business?
Affiliate marketing isn’t for every business. In some cases, it just doesn’t make sense if you have poor profit margins. To find out affiliate program is best for your business is by checking to see if other businesses in your market are doing it. If it’s working for them, then chances are it will work for you too.
Affiliate Program Apps for Your Shopify Store
In Shopify store it is easy to setting up an affiliate program. With just a few clicks, you’ll be able to install an affiliate app of your choosing. From there, each app will take you through a specific onboarding process that will get you up and running with an affiliate program catered to your business and products.
It’s up to you which app you want to use, but here are a few examples of some of the apps available in the Shopify App Store.
Refersion is an incredibly powerful referral platform. With over 100 reviews and a five star rating, its certainly one of the apps you’ll want to checkout.
Best of all, it scales with your business. Start out on a free plan, and as you see the need to expand your affiliate offerings – upgrade to a paid plan.
Another popular affiliate marketing app is LeadDyno. LeadDyno integrates with your Shopify store with just a few clicks, and is highly customizable.
Pay your affiliates automatically or with “one-click” approval using Paypal, Dwolla or even Coinbase. LeadDyno totals and pays out affiliate commissions for you on the fly.
With thousands of business owners using Omnistar as their preferred affiliate software, they’re for sure a platform you won’t want to skip when doing your initial testing. With big clients like Macy’s and Cisco – you know the software has to be good.
You can get started with a 15 day free trial to play around with Omnistar.
An incredibly clean interface at a very reasonable price, Affiliatly comes highly recommended from its users. While Affilatly is a newcomer to the app store, it certainly packs a punch when it comes to features and reliability.
Be sure to take a look at Affiliatly’s 30-day free trial to get a feel for how it works.
Another affiliate program app for your Shopify store is Enlistly. Enlistly helps you with things like custom comission rates based on affiliate, and transaction type. With a clean interface and a low monthly fee of just $9.99, this is certainly one app you’ll want to test out.
Affiliate Marketplaces to Expand Your Program’s Reach
If you want to expand your affiliate offering beyond just self promotion and links to a signup form on your storefront, consider joining an affiliate marketplace to increase your program’s reach.
Take a look at these example marketplaces and see if you can submit your new affiliate program to them!
Now that we’ve taken a look at how to setup an affiliate program for your Shopify store, it’s your turn to get started with your first affiliate program! Let us know in the comments below if you have any tips and tricks for first-timers.